EOY Fundraising Preview: Getting Ready
“We’ve always felt people should be in control of their online lives, not kept in the dark. We want the tools we build — like Firefox — to respect people, to care about their security and to protect...
View ArticleUse This Firefox Add-on to Follow the EOY Campaign
To help prevent repetitive stress injury from hitting “refresh” continuously, Mozilla contributor Archaeopteryx built an add-on that puts a counter for end of year fundraising right in the Firefox...
View ArticleOur plan for fundraising A/B testing in 2015
Our end of year (EOY) fundraising campaign is getting started today, so I wanted to write a note about our A/B testing plan and the preparation work that has gone into this so far. Although right now...
View ArticleA/B Test: Three-page vs One-page donation flow
Here are the results of our first A/B test from our 2015 End of Year fundraising campaign. Three page flow (our control) In our control (above) credit card donations are processed (via Stripe) from...
View ArticleMozilla’s New Donation Form Features
We’ve been redoing our donation form for this end of year campaign, and have a couple major changes. We’ve talked this in a previous post. Stripe Our first, and probably biggest change is using Stripe...
View ArticleA/B Test: Additional ‘ask’ for some channels
We ran this A/B test because conversion rates from the Firefox Snippet seem to be much better than conversion rates from many other places where we ask people to donate. And in some cases, we would...
View ArticleDesigning for Fundraising: The Delightful Tale of Dapper Fox
This November, the Fundraising team began implementing a number of designs for the 2015 EOY Fundraising campaign in order to promote Mozilla’s nonprofit message and draw financial contributions from...
View ArticleWhy did you decide to donate today?
This year, we asked some of our donors why they decided to donate to our end of year fundraising campaign. The Survey The Audience The survey was shown to a random sample of donors whose browser...
View ArticleThe Online Gear Store Closes March 31
This March, we’ll be winding down the site for a number of reasons. Chief among them: The store hasn’t met revenue or fundraising expectations, and the ROI of time and energy to maintain it is too...
View ArticleGoing Bigger With Advocacy: Encryption Campaign
Mozilla is investing more in the type of campaigning we believe will win change for the Web. Threats to encryption are brewing around the world — and we face a major challenge: Most people have no idea...
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